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Why should you consider printing in color?
Studies show that color print is more memorable and engaging
Making an impression
It’s easy to look at color printing as an unnecessarily pricey option that should be reserved for things like glossy corporate brochures, posters and signage. While it’s true that the same essential information can be conveyed using cheaper monochrome printing, color offers a raft of tangible business benefits that extend well beyond price and practicality.
Here are four reasons why you should seriously consider switching to color for your next printing project.
Professional look and feel
Nothing says “cheap” like a stack of black and white brochures gathering dust on a shelf. Customers are more likely to reach for a professionally designed full-color version, as it’s no secret that creative use of color catches the eye.
It’s also important to think about the impact it can have on internal stakeholders. Strategic use of color in a report, presentation or proposal, printed on high-quality paper for a ‘premium’ look and feel, could be just the thing to persuade senior management on the value of your bold new business proposal or product.
Improved attention and engagement
As well as increasing the visual appeal of a print, a study by the International Islamic University (IIUM) found that color makes printed information easier to store and recall. The positive effects of color on working memory and visual attention have a big impact in marketing, where it was found that people are up to 42% more likely to read color advertisements than non-color ones.
Across all forms of media, color can evoke strong emotions in viewers, and be the key influencer driving a purchase decision. No matter whether you are promoting your brand or launching a new product, color is a powerful way to ensure your business is the first thing customers think of when they need to purchase its services.
Better detail and fidelity
Monochrome printing is usually the best option when you need to print text-only documents. But unless you’re hoping to evoke a “retro” feeling, black-and-white or grayscale just won’t cut it for most images or graphics. When you are printing any form of business communication, you will want it be as effective as possible.
Today’s digital large-format and multi-function printing (MFP) technology can now achieve levels of detail, crispness and color accuracy that are almost indistinguishable from the best lithographic printing techniques. These devices offer superior printing speed and value for money, both of which will only continue to improve over time as the technology continues to get better and more efficient.
Whether it’s eye-catching formats with fancy folds, thicker paper to communicate higher quality, or textured paper for bigger impact, MFP printers make it much easier to print in color across a wide range of materials. From basic printing and scanning to attention-grabbing posters and personalized event invitations, it can all be done without the need for advanced technical know-how, making it great for any business environment.
The new imagePRESS C165 “Mozart” offers the ideal combination of day-to-day office printing and professional-quality color printing in a single, small-footprint MFP device. Its surface-emitting (R-VCSEL) laser technology is capable of up to 2400dpi sharp image quality with on-brand color consistency and control, at speeds of up to 65ppm. You don’t need to be a printing expert either, thanks to its suite of easy-to-use imagePRESS professional creative tools – just plug it into your existing setup and start printing like a pro.
Improved performance and value
Fortunately, long gone are the days of slow, unreliable color printers that used large quantities of ink while delivering inconsistent or unremarkable results. Canon has been a consistent leader and innovator in the digital color printing world, ever since it introduced its first full-color inkjet printer in 1999 featuring the new “MicroFine Droplet” printer heads, followed just three years later by its first color laser printing product.
In the last few years, major advancements in MFP color printing technology have made these devices more compact, affordable, and easy to use. A huge array of printing and publishing features allow them to handle a wide range of printed assets with professional quality – from reports, brochures and booklets to large posters and signage. These printers are able to plug into your current set up and document workflows seamlessly, while protecting your information with the latest in-built security functionality.
Do your printing requirements span multiple devices, offices or print rooms? Then you’re probably already aware of the benefits of Managed Print Services (MPS), which can provide a clear picture of who's printing and sharing what documents, when, and how. This allows you to maximize your fleet, reduce waste, and save up to 30% on printing costs compared to a non-MPS environment.
By helping to make even the smallest and most specialized creative printing projects financially viable, it is now possible to experience the positive impact in your business of color printing and to benefit from its superior ROI.
Both the cost and accessibility of color printing continue to improve. No longer a luxury, it is now a necessity for businesses that want to connect more closely with customers, grow market share, and make their brand stand out in a world where attention is king.
Find out how digital print technology can open new revenue streams.
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