Precision & Speed: Godwin's successful Photo ID Business

CANON CNA PRINT HUB CASE STUDY VIDEO CASE STUDY CP1000

INTRODUCTION

  • Name: Godwin Okpe
  • Profession/Services: Professional Photographer
  • Industry: Tourism, Justice and Legal
  • Career Start Date: August 2011
  • Location: Lagos, Nigeria

OBJECTIVE

  • To provide photography services that meet the high demands of clients requiring quick, reliable, and high-quality images for passports and other identification documents.
  • To ensure a dependable printing solution that delivers superior quality in a fast-paced commercial environment.
  • To improve workflow efficiency, reduce printing errors, and maintain high customer satisfaction to secure repeat business and referrals.

APPROACH

  • Established a photography business to cater to high-demands of clients. - Focused on providing immediate photo services for passport pictures, crime scene documentation, and affidavits.
  • Implemented a reliable printing solution to handle high-volume and time-sensitive requests.
  • Prioritised meeting high customer expectations for flawless, high-quality prints, particularly for legal documentation.

CHALLENGES

  • Transitioned to using the Canon Selphy CP1000, which improved workflow efficiency and customer satisfaction.
  • Benefited from the Selphy CP1000’s superior image quality, reducing customer complaints and enhancing the business’s reputation.
  • Utilised the printer’s portability and battery operation to overcome frequent electricity outages in Nigeria, ensuring uninterrupted service.
  • Leveraged the printer's speed to meet clients’ demands for fast turnaround times, contributing to high customer satisfaction.
  • Managed environmental challenges by selecting equipment capable of withstanding dust and maintaining high-quality output.

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INTRODUCTION- Godwin Okpe, a professional photographer from Nigeria, has established a thriving business specialising in photo ID printing for passports and other official documents. Over the years, he has become a trusted provider for individuals and government institutions alike, offering fast, high-quality, and precise photo ID solutions. With over a decade of experience in the industry, Godwin’s journey into photography began by chance. In 2011, he was encouraged by his cousin, who was like a brother to him, to join him at his studio. Initially, Godwin's visits were driven by a desire to stay occupied, but his curiosity about photography grew as he observed the process. He began experimenting with taking photos and received constructive feedback from his cousin, which fuelled his desire to improve. As Godwin honed his skills, his cousin entrusted him with the studio, recognising Godwin’s growing influence and customer satisfaction. This success led to Godwin becoming the face of the business, eventually overshadowing his cousin.

SIGNIFICANT CHALLENGES- Godwin faced several challenges in his photography business. He was required to provide immediate photo services, whether for passport pictures, crime scene documentation, or affidavits. This environment also posed several challenges, including high demand and time pressure, frequent power supply issues in Nigeria, and dust from Lagos's streets that caused malfunctions in his printing equipment. Customer expectations were exceptionally high, particularly when dealing with sensitive legal documentation that required meticulous attention to detail. Unlike typical print jobs, legal documents could not be entrusted to any standard print house due to the urgency and sensitivity involved. The Canon Selphy CP 1000 printer offered a crucial advantage in this context. By enabling users to insert an SD card, CF card, or USB drive directly into the printer, the Selphy CP1000 ensured that documents could be printed securely and efficiently without the need to transport them to external print services.

CANON SOLUTION- The Canon Selphy CP1000 provided several solutions to the issues Godwin faced in his daily operations. It significantly improved print quality, delivering superior results compared to his previous equipment and ensuring customer satisfaction. Additionally, the printer’s power efficiency, especially with the option to use the NB-CP2Li Portable Battery as an accessory, allowed him to continue operating during frequent power outages. The portability of the Canon Selphy CP1000 also enabled him to transport it easily to different locations, whether in his studio or on-site at crime scenes. Additionally, the fast print speeds of the Selphy CP1000 allowed him to meet high-volume printing needs efficiently, further enhancing customer satisfaction with his quick service. The Canon Selphy CP1000’s user-friendly design also makes this process seamless. Its 6.8 cm (2.7”) tilting LCD screen provides easy viewing and navigation through intuitive on-screen menus. This allows Godwin to store his favorite print settings for consistent results, as well as crop, adjust brightness (across 7 levels), and choose from various colour intensities like Vivid, Neutral, Sepia, and more, ensuring each print is perfectly tailored to his clients' needs.

"I can use my printer all day, and at the end of the day I can just charge it. I can take it with me everywhere. The printer quality is superb. My customers love the quality of the images; they say 'WOW, I love this picture' and they are always impressed. People in Lagos are always in a rush and hurry, and they stress me with time, so they are impressed that I can deliver to them fast. They get so excited when they see the printing occurring in front of them,” says Godwin Okpe

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Since adopting Canon's technology, Godwin has experienced tremendous growth in his business. His partnership with Canon has allowed him to maintain a competitive edge in a highly demanding market. Customers appreciate the quality and speed of his service, and his reputation for reliability and professionalism has grown. What sets the Canon Selphy CP1000 apart is its lab-quality printing capability. In less than a minute, Godwin can produce professional-grade, long-lasting photos using dye-sublimation technology, which delivers exceptional depth and colour gradation without delay. For ID photo printing, the Canon Selphy CP1000 offers even more convenience with its ID photo print feature, complete with a Face Frame Guide for easy alignment. It supports a wide range of accepted sizes and even lets Godwin print two different ID sizes on one sheet with cutting guides for precise trimming. Additionally, the Auto Image Optimise feature, equipped with scene and face detection, enhances every photo. This technology intelligently corrects image imperfections, reduces unwanted noise, and brings added clarity and richness to each print, ensuring that every ID photo meets professional standards.