Obianuju Lilian Ikegbune, a Public Relations and Marketing Communications Strategist
Obianuju Lilian Ikegbune expressed her gratitude for the Canon x WISCAR "Women Who Empower" Program. She appreciated its focus on empowering women in the creative industry and shared that she gained valuable insights into storytelling techniques, camera handling, and brand storytelling. Learning from industry leaders, she believes these skills will set her apart professionally. She also valued the opportunity to connect with other creatives and is grateful to Canon and WISCAR for the experience.
Reimagining Visual Storytelling with Canon and WISCAR
Through their "Women Who Empower" initiative, Women in Successful Careers (WISCAR) and Canon trained 25 women in Lagos to become proficient in visual storytelling in just 60 days. A lively display was the result of this rigorous training, which covered printing, photography, and content production. The program's effectiveness in advancing women's empowerment and professional growth in the imaging sector was demonstrated, highlighting the participants' accomplishments and creativity.
Skill, Creativity, Empowerment: A New Chapter for Women in Lagos, Nigeria
The "Women Who Empower" initiative offered a detailed curriculum split into three powerful modules: printing, photography, and content creation. The printing module, led by Nigerian lifestyle photographer and Canon ambassador Emmanuel Oyeleke, introduced participants to the latest print processes, emerging trends, and industry insights, helping them master advanced techniques and solutions. Oyeleke also conducted the photography module, providing hands-on training across all stages, from pre- to post-production, to enhance their skills in capturing and processing high-quality images. The content creation module, led by Canon ambassador and Nigerian cinematographer/director Daniel Ehimen, focused on teaching the art of creating engaging video stories, enabling participants to develop their storytelling abilities. Each module was designed to equip participants with specialised skills and knowledge, fostering their growth and creativity in the print and imaging industries.
Joy Ngwolo, a PR professional and photographer
Joy Ngwolo reflected on her experience with the "Women Who Empower" photography classes, stating that her skills had been limited by a basic understanding before attending. She described the program’s in-depth training as transformative, giving her a strong foundation in photographic techniques and significantly improving the quality of her images. Grateful to Canon and WISCAR, she highly recommended the classes to anyone wanting to enhance their photography skills.
I could remember back then, my male counterparts would do amazing work, and I would feel I am not doing enough. I felt less of myself, but, after this training, I feel more empowered, I feel more confident. I believe that I can deliver as much excellence to work.
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