Sometimes to truly find yourself, you have to go back to where you began. This was certainly the case for Steffi Marla. The German content creator has garnered more than 99.5K followers online for her romantic cottagecore imagery, inspired by her rural upbringing. Looking at her photos – self-portraits in countryside scenes which shift with the seasons, from autumnal forests to summer meadows – you wouldn't think for a moment she lived in busy Berlin.
"I grew up on a farm and moved to Berlin when I was 20," says Steffi, who is also a hair stylist and mother of two. Her journey with photography really began after the birth of her second child, when she began documenting family life. She initially felt unsure when posting her photographs on social media, but her images soon became popular. "I also found social media a great platform to meet other people, exchange ideas and try out new things. I was hooked," she enthuses.
An aesthetically-pleasing and consistent social media grid can help you grow your followers and establish your identity and brand, so how do you do it? Steffi shares her top tips and takes us through her process.