"My lighting style is changing all the time," says DoP Juhana Simelius, who cites celebrated cinematographer Sir Roger Deakins as an inspiration. "A couple of years ago, I wanted all of my work to look bright and candy-coloured, but nowadays I'm trying to light videos in a moodier way." © Simelius Simelius
Lighting choices can make or break a video. Beyond its role in exposure, the lighting design plays a fundamental role in the artistry of a film.
There are countless techniques for lighting in video. "I always want to try something new, play with the light, and find new possibilities," says DoP and Canon Ambassador Juhana Simelius. "But the basic principles of lighting are always the same."
Juhana and his wife Nana head up creative Finnish video and photography production studio Simelius Simelius, which works primarily with clients in music, fashion and advertising. Juhana has a background in stills photography and confesses that the move to cinematic lighting was challenging to begin with. "I learned to shape light for still photos, and then tried to apply those principles to cinematography," he says. "With a still photo, you're often lighting a single subject, but with cinematic lighting, everything happens on a much bigger scale."